3 of London's Most Iconic Shops

London is home to some of the world's best shopping. Here, you can find everything from flagship big brands to the quirkiest independent shops selling things you didn't even know you needed. 

My advice is to focus on the shops that are unique to the city (or country). Don't bother with chain stores that you can find at home; save your time and money on seeing new and unique things. Also, for British chain stores that you may not find at home, avoid the congested areas of places like Oxford Street, and head to areas of the city where you'll find the same shop in a less crowded area and discover somewhere new. 

In London, there are some incredible shops - here, I'm sharing three of my favourites that are must-visits when in the city. 

 

Liberty London:

Liberty is a must-see and must-experience for so many reasons. You've probably seen its flower shop display at its front entrance all over social media as it is an Instagrammers' dream! Liberty's building just off Regent and Oxford Streets is in a beautiful Tudor building that is worth seeing on its own. Its window displays, especially for Christmas, are stunning. The interior of this historical building is beautiful, set over several floors. 

Go for:

  • The famous Liberty prints (available in fabric rolls, scarves, bags, and more)
  • Fantastic beauty and skin section which carries hard-to-find and coveted brands (including Biologique Recherche products and spa treatments)
  • The Soho Home brand collection
  • A beautifully curated contemporary women's fashion department
  • Stunning newly renovated shoe department
  • Delicious section dedicated to chocolates, including unique and carefully selected brands, particularly UK-based ones 
  • Beautiful Christmas Shop

 

Selfridges:

Selfridges is one of the main (and only) reasons to trek to Oxford Street. This iconic building takes up a massive block filled with all kinds of treasures. Try and go earlier or later in the day to explore without big crowds making the experience unpleasant. 

Go for: 

  • Terrific and fun beauty and skincare department: It's filled with all kinds of fab latest and greatest brands that you may struggle to find elsewhere, including Korean skincare goodies (everything from creams to miracle sheet masks). There are also quite a few mini shops within the department to get the latest in high-tech facials, a Cowshed spa, Nails Inc nail bar, henna bar, and blowdry bar. 
  • Food and confectionary section: Here, you'll find delicious UK brands and imports from North America for those feeling a bit homesick. You can stop and snack on everything from cupcakes to champagne and oysters. 
  • Mariage Freres: there is an outfit of my absolute favourite tea brand, Mariage Freres, from France that I stock up on whenever I'm there. 
  • Handbags: There is a fantastic and extensive department focused on handbags and accessories to explore. 
  • Contemporary Women's Fashion: you can shop for brands exclusive to Selfridges or hard to find elsewhere in the city/country, as well as small outfits of some of the most popular 'high street' chains. 
  • Aubaine: This Instagram favourite is a french bistro restaurant on the second floor next to the extensive women's shoe section. Decorated with whimsical wisteria falling from the ceiling, it is a beautiful space for lunch or a glass of champagne.  
  • Housewares. There is an extensive collection of home goods to check out.
  • Quirkiness. There is even a psychic available on the lower ground level in the home goods and accessories floor!

 

Fortnum and Mason:

Fortnums is such a special place to visit. Located between Green Park and Piccadilly Circus, it is housed in a beautiful building spanning several floors to explore with a rich history, including creating the Scotch Egg! Founded in 1707, Fortnum and Mason also holds a Royal Warrant by Appointment by HM The Queen and HRH The Prince of Wales. 

Go for:

  • Impressive selection of tea
  • Wide selection of own brand and imported goods and confectionary 
  • Unique gifts 
  • Housewares section
  • Afternoon tea at the Diamond Jubilee Tea Salon
  • Made to order picnic baskets and hampers
  • Beautiful window displays
  • Magical Christmas Shop

Sketch - London's Most Glamorous Place for Afternoon Tea

Sketch has become instantly recognizable due to its iconic art deco-inspired, glamorous pink salon that is an Instagrammers dream. 

Located in Mayfair, Sketch hosts a series of bars and restaurants over two stories in a converted 18th century building. 

The Gallery, designed by India Mahdavi and David Shrigley, is the eponymous room in Sketch that features the afternoon tea, which, in my opinion (and probably many others, considering how busy it gets), is the most glamorous in London! If you're looking for a classic experience in a beautiful room, particularly with a group of girlfriends, this is a perfect place. To note, it is also open for dinner, with creatively styled and interpreted classic dishes. 

 

Sketch London Afternoon Tea

From the moment you arrive at Sketch, the service is impeccable, adding to the luxurious experience you have there. Start by choosing either a classic or Champagne afternoon tea; as you can see above, we went with the Champagne tea! Served in classic Champagne glasses, it automatically ups the glam factor. Sip your champagne slowly while taking in your surroundings, which include 239 pieces of quirky artwork lining the walls by David Shrigley - the largest group of original drawings Shrigley has ever exhibited.  

Start with creative and delicious sandwiches, served on an afternoon tea cake stand, created from stacked cups and saucers. The tastiest ones in my opinion are the coronation chicken, and truffle croque monsieur. If you fancy some more, your server will gladly bring you a refill of your favourites!

But don't forget that you've got fresh scones and cakes to enjoy as well, so don't fill up too much on the sandwiches to save room for the other things! 

You can select from freshly baked, warm plan or sultana scones, served with classic clotted cream and strawberry jam. I went with a classic plain, which was delicious. It was also a nice balance between the savoury sandwiches and sweet cakes. 

The cakes offer a nice balance of flavours, from a citrus tart, to chocolate gateaux, to bubblegum marshmallow knots (very light in flavour so not overpowering), and a delicious cheesecake pudding. 

Sketch London Afternoon Tea
Sketch London Afternoon Tea
Sketch London Afternoon Tea

Afternoon Tea is served between 12:30pm - 4:30pm Mondays through Sundays.

sketch Afternoon Tea as from Monday 13 March:
sketch Classic Afternoon Tea, £58 per person
Champagne Afternoon Tea, £72 per person
Children's Afternoon Tea, £29 per child - including Pat the Bear

 

Oh - and don't forget to make a stop to check out the quirky, beautiful, space-like bathroom pods before you go!